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Post Optimization Walkthrough

📋 Prerequisites


🚀 Phase 1: Initial Analysis in Claude

Step 1: Set Up Claude Environment

  1. Open Claude and navigate to the Accounting Project
  2. Select Claude Opus 4 as your model
  3. Set writing style to "Professional Pathway Guide"

Step 2: Analyze the Article

  1. Copy the URL from the Shared Sheet
  2. Paste the URL into Claude's chat dialogue box
  3. Press Shift + Enter to create a new line
  4. Paste this prompt:
I aim to analyze this article and offer recommendations to improve the user experience and content, aligning with SEO best practices. Please reference the attached guides, SEO_Best_Practices_Guide.md, Helpful_Content_Guide.md. Please check for Google E.E.A.T and Y.M.Y.L.
  1. Submit and wait for Claude's analysis

✏️ Phase 2: Article Rewrite

Step 3: Request the Rewrite

After Claude completes the initial analysis, paste this comprehensive prompt:

Please rewrite the article, taking into consideration all of the recommendations above. Use tables where it makes sense.

-I need it in clean HTML, I can copy and paste into WordPress.

-Recommend and add any relevant internal links where it would increase user experience and benefit our SEO strategy

-Check all internal and external links for broken or redirects. If redirected, please update the link to the resolved link. If broken please find the most helpful replacement in the rewrite.

- If you are suggesting faq's, add the faq json schema to the end of the article.

-If you are citing salary data, refer to the salary tables in your project knowledge and instructions

-Also provide the updated h1, meta desc, meta title, and focus keyword

-If images are present, please keep the alignment and size consistent with the original article

-If it is a state-cpa/ page and there are 5 steps with jump links, it is !important to keep the jump links to each section. Additional: add an additional step with jump link for FAQ's that you might want to add. Also, if there is a salary step, add a jump link to that as well

-If it is a state-specific page, let's make sure we optimize for both "How to become" and "Requirement" terms. Consider which one should be the focus, but let's optimize for both.

-Add the following author shortcode to the end of the article: [aioseo_eeat_author_bio]

-Keep this formatting for blockquotes:
         <blockquote>
         <p class="p6"><em><strong><span class="s2">TEXT</span></strong></em></p>
         </blockquote>

-Add "<hr />" above all h2s in the article

-Anywhere we have the following monetization short codes, replace them in the rewritten article in the exact place they were on the original page:
[xyz_school_button]= (green find schools Button)
[xyz_feat_school] =(FEATURED BACHELOR PROGRAMS SPONSORED SCHOOL(S)) or FEATURED MASTERS PROGRAMS SPONSORED SCHOOL(S)

🔧 Phase 3: WordPress Implementation

Step 4: Update WordPress Content

  1. Update SEO elements:
    • H1 heading
    • Meta Title
    • Meta Description
    • Focus keyword
  2. Replace article content:
    • Switch to Code View in WordPress
    • Copy the new HTML starting from the first <p> tag
    • Paste into WordPress code editor

Step 5: Quality Checks

  1. Grammar Check:
    • Option 1: Use the Grammarly plugin directly in the WordPress editor
    • Option 2: Copy text to Grammarly app/website
    • Make necessary corrections
  2. Link Verification:
    • ✓ Check all internal links are valid
    • ✓ Check all external links are valid
      • If 301 redirect: Update to the redirected URL
      • If broken: Remove or update to a live page
  3. Content Review and Attribution: For State Pages:
    • Set Tyler as the author in WordPress
    • Add custom field: "Author On" with value "True"
    For Standard Pages (non-state pages):
    • Set Tyler as the Author in WordPress
    • Add this HTML to the very top of the content above the opening paragraph:
html
   <div class="author-section">
   <div><img class="avatar avatar-96 photo" src="https://www.accountingedu.org/wp-content/uploads/2025/06/Tyler-Denton-Author-Image-e1750713891759.png" alt="" width="96" height="96" /></div>
   <div class="author-section-text">
   <p class="author"><strong>Reviewed by <a title="Tyler Denton" href="https://www.accountingedu.org/author/tyler/">Tyler Denton</a></strong></p>
   </div>
   </div>
  1. Save Changes:
    • Click the Update button

Step 6: Add Article Schema

  1. Copy the following schema template:
html
   <script type="application/ld+json">
   {
     "@context": "https://schema.org",
     "@type": "Article",
     "headline": "Page Title Here",
     "reviewedBy": {
       "@type": "Person",
       "@id": "https://www.accountingedu.org/author/tyler/",
       "name": "Tyler Denton",
       "jobTitle": "Senior Accounting Education Specialist",
       "description": "Tyler Denton holds a Bachelor's degree in Accounting from Western Washington University and brings over 24 years of accounting experience working with small to medium-sized companies across diverse industries, including food distribution, commercial development, private colleges, and internet marketing.",
       "url": "https://www.accountingedu.org/author/tyler/",
       "affiliation": {
         "@type": "Organization",
         "name": "AccountingEDU",
         "url": "https://www.accountingedu.org"
       },
       "alumniOf": {
         "@type": "EducationalOrganization",
         "name": "Western Washington University"
       },
       "hasCredential": {
         "@type": "EducationalOccupationalCredential",
         "credentialCategory": "degree",
         "name": "Bachelor of Science in Accounting"
       },
       "knowsAbout": [
         "Accounting Education",
         "CPA Certification Requirements",
         "Accounting Career Development", 
         "Small Business Accounting",
         "Professional Licensing Requirements"
       ]
     }
   }
   </script>
  1. Update the headline: Replace "Page Title Here" with the actual title of the page you're optimizing
  2. Add to WordPress: Paste the updated schema into the appropriate schema section in WordPress

Step 7: Schema Validation


📍 Phase 4: Final Steps

Step 8: Submit to Search Console

  1. Open Google Search Console
  2. Click URL Inspection in the left navigation
  3. Paste the page URL
  4. Once loaded, click REQUEST INDEXING

⚡ Quick Reference Checklist

  • Access Shared Sheet and copy URL
  • Claude setup (Project, Model, Writing Style)
  • Initial analysis completed
  • Article rewritten with all requirements
  • SEO elements updated in WordPress
  • Content pasted and formatted correctly
  • Grammar checked
  • All links verified
  • Tyler set as reviewer
  • Article schema generated and added
  • FAQ schema validated (if applicable)
  • Submitted to Google Search Console

💡 Pro Tips

  • Always work in the Accounting Project in Claude for consistency
  • Keep the original URL handy for reference
  • Save your prompts for quick access
  • Double-check shortcode placements before publishing
  • For state-cpa/ pages, pay special attention to maintaining jump link structure

🔗 Helpful Links


Last Updated: [Current Date] Version: 2.0

Content is user-generated and unverified.
    Post Optimization Walkthrough - Updated | Claude