FELICIA OGEDENGBE

Brand Strategist

07962 335700 | feliciaogedengbe@gmail.com | London, UK
LinkedIn: Felicia Ogedengbe

PROFESSIONAL SUMMARY

As someone who has built premium experiences from scratch, I understand what makes luxury consumers stop and pay attention. My background combines strategic brand work with hands-on event production, from intimate London brunches to transformational Dubai retreats, giving me real insight into what affluent audiences value.

What sets me apart is my unique combination: Masters in Luxury Brand Management, years as a social worker, and current work as a brand strategist. This means I have been trained to see behind the obvious. As a social worker, I learned to read people quickly and understand what they really need versus what they say they want. As a brand strategist, I decode successful brands and help others build authentic positioning.

My strength is seeing the human story behind every brand. I can spot authentic partnerships instantly because I understand human psychology and what makes people genuinely connect with brands. In PR, this translates to knowing which collaborations will feel real versus forced, and why some partnerships create lasting impact while others fall flat.

EXPERIENCE

Brand Strategist & Event Producer | August 2022 - Present
The Brand Strategist Ltd, London

Transform how entrepreneurs position themselves in luxury markets through my trademarked PRISM Method. I help serious business owners build brands that command respect and attract their ideal clients.

• Plan and execute high-end business events, including my annual Dubai retreat and London "Glow Up" brunch
• Built my Dubai retreat to bring together successful entrepreneurs for intensive brand development - people were moved to tears during sessions as I helped them connect deeply with their vision
• Created my London brunch for 20 carefully selected attendees, generating genuine connections that led to ongoing collaborations
• Built and managed Beauty Brand Inner Circle membership where beauty entrepreneurs shared real business insights and supplier contacts
• Navigate brand collaborations and business partnerships, understanding what makes relationships thrive or fail
• Create content that resonates with successful business owners - my brand strategy posts regularly engage people making serious investment decisions

Luxury Brand Founder | October 2020 - September 2023
Sparrcs Ltd, London

Founded and operated a luxury champagne personalisation business, learning how to position a premium product in a competitive market.

• Worked directly with discerning clients investing in bespoke champagne experiences
• Managed collaborations with lifestyle influencers, experiencing what makes partnerships feel authentic versus transactional
• Developed understanding of luxury purchasing psychology and what drives brand choice decisions

Independent Social Worker | June 2016 - October 2020
Carter Brown Expert Witness Service, London

Authored over 200 court reports for family courts and local authority panels, developing skills in clear communication under pressure and stakeholder management.

• Demonstrated exceptional problem-solving skills on complex cases involving safeguarding and mental health
• Participated in multi-professional meetings, fostering collaboration between diverse teams
• Managed sensitive situations where communication could significantly impact outcomes
• Coordinated between social workers, legal teams, healthcare professionals, and families with conflicting interests

Various Social Work Roles | June 2009 - June 2016
Different Local Authorities, London

Worked across 6 different boroughs as social worker and senior social worker, developing strong interpersonal skills and ability to understand client needs.

EDUCATION

Master of Arts, Luxury Brand Management | 2023
Goldsmiths, University of London - Distinction

Master of Arts, Social Work | 2009
Middlesex University - Merit

BSc, Psychology with Business | 2004
Kingston University - Second Class

PROFESSIONAL RECOGNITION

• CPD Accredited | PRISM Method Trademarked
• Judge, UK Beauty Awards 2025
• Awards Sponsor: UK Beauty Awards & The Beauty & Skin Care Awards UK
• Brand Ambassador: Embracing All Tone of Women Ltd (E.A.T.O.W.)

KEY SKILLS

Strategic Insight: Trained to see behind the obvious and understand what people really need versus what they say they want

Relationship Building: Create environments where authentic connections happen naturally, leading to partnerships that last years

Event Production: Plan and execute premium experiences that create genuine emotional impact and lasting business relationships

Content Strategy: Develop content that influences business decisions and resonates with successful entrepreneurs

Crisis Management: Handle pressure with grace, thinking clearly when situations become complex or sensitive

Partnership Assessment: Decode why certain collaborations work while others fail, spotting authentic opportunities instantly

RECENT ACHIEVEMENTS

• Produced transformational Dubai retreat with participants from across luxury sectors
• Built engaged following of 2,257 professionals who trust my brand recommendations
• Created London networking brunch that generated ongoing business collaborations
• Developed trademarked brand strategy framework used by premium entrepreneurs
• Featured as industry judge, recognising expertise in luxury brand development

References available upon request