Stop your emails from getting lost in spam folders! Here's a comprehensive list of words and phrases to AVOID in your subject lines.
These trigger words can send your carefully crafted emails straight to spam, meaning your clients never see them. Save this list and reference it before hitting send.
| Money & Finance | Urgency & Pressure | Too Good to Be True | Health & Medical |
|---|---|---|---|
| 100% free | Act now | Free gift | Cures |
| 100% more | Apply now | Free money | Lose weight |
| 100% satisfied | Call now | Free trial | Weight loss |
| Additional income | Click here | Guaranteed | Human growth hormone |
| Be your own boss | Click below | Incredible deal | Viagra |
| Best price | Do it today | Miracle | Valium |
| Big bucks | Don't delete | Once in a lifetime | Vicodin |
| Billion | Exclusive deal | Satisfaction guaranteed | Xanax |
| Cash bonus | Get it now | Special promotion | |
| Cents on the dollar | Get started now | You are a winner | |
| Consolidate debt | Important information | You have been selected | |
| Double your cash | Information you requested | Congratulations | |
| Double your income | Instant | Winner | |
| Earn extra cash | Limited time | Winning | |
| Earn money | New customers only | ||
| Eliminate bad credit | Order now | ||
| Extra cash | Please read | ||
| Extra income | See for yourself | ||
| Expect to earn | Sign up free | ||
| Fast cash | Take action | ||
| Financial freedom | This won't last | ||
| Free access | Urgent | ||
| Free consultation | What are you waiting for? | ||
| Free hosting | While supplies last | ||
| Free info | Will not believe your eyes | ||
| Free investment | |||
| Free membership | |||
| Free preview | |||
| Free quote | |||
| Full refund | |||
| Get out of debt | |||
| Get paid | |||
| Giveaway | |||
| Increase sales | |||
| Increase traffic | |||
| Lower rates | |||
| Lowest price | |||
| Make money | |||
| Million dollars | |||
| Money back | |||
| One time | |||
| Pennies a day | |||
| Potential earnings | |||
| Prize | |||
| Promise | |||
| Pure profit | |||
| Risk-free | |||
| Save big money | |||
| Save up to |
| Marketing & Spam | Business & Credit | General Red Flags |
|---|---|---|
| Bulk email | Accept credit cards | #1 |
| Buy direct | Ad | All new |
| Cancel at any time | Bargain | As seen on |
| Dear friend | Beneficiary | Become a member |
| Direct email | Billing | Certified |
| Direct marketing | Bonus | Cheap |
| Hidden charges | Cards accepted | Claims |
| Internet marketing | Cash | Clearance |
| Mass email | Compare rates | Confidentiality |
| Meet singles | Credit card offers | Deal |
| Multi-level marketing | Debt | Discount |
| No catch | Fantastic | Fantastic |
| No cost | In accordance with laws | Income |
| No credit check | Investment | Join millions |
| No fees | Lifetime | Lifetime |
| No gimmick | Loans | Luxury |
| No hidden costs | Marketing solution | Message contains |
| No hidden fees | Mortgage rates | Name brand |
| No interest | Offer | Offer |
| No investment | Online marketing | Opt in |
| No obligation | Pre-approved | Passwords |
| No purchase necessary | Quote | Rates |
| No questions asked | Refinance | Removal |
| No strings attached | Reserves the right | Requires initial investment |
| Not junk | Score | Search engine |
| Notspam | Search engine | Sent in compliance |
| Obligation | Subject to... | Social security number |
| This isn't a scam | Terms and conditions | Terms and conditions |
| This isn't junk | Trial | This isn't spam |
| This isn't spam | Unlimited | Undisclosed |
| Undisclosed | Warranty | Unsecured credit |
| Unsolicited | Web traffic | Unsecured debt |
| We hate spam | Work from home | Unsolicited |
Remember: Your professionalism shows in every email. A clean subject line gets you noticed for the right reasons!
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