📊 How Euler Achieved 43% TVL Growth

Executive Summary

🎯 The Challenge

Scale user acquisition without attracting mercenary capital

💡 The Solution

Dual programs on Fuul's infrastructure

🚀 The Results

43% TVL growth, 23% borrow increase, 62% retention improvement

🎯 The Challenge Euler Faced

❌

Problems They Had

📉 Limited acquisition channels
🔍 Attribution gaps
📊 Poor user retention
⚙️ Resource constraints

✅

Goals They Wanted

🌱 Sustainable growth
📈 Clear attribution
💎 Real user retention
⚡ Technical efficiency

📈 Results After 12 Months

TVL Growth Journey 🚀

Month 1

$67M

Month 6

$78M

Month 12

$96M

+43% Growth in Boosted Markets! 🎉

📊 All Key Metrics

22%

FTDs from affiliates

12%

Conversion rate

55

Active affiliates

+43%

TVL growth

+23%

Borrow volume

73

Retention days

🎉 Success Spotlight

"One DAO ran 2 Telegram campaigns with Fuul link"

$800K

Deposits Generated

4 weeks

Timeline

2,400%

ROI vs paid ads

🔄 The Growth Loop System

👁️

Awareness

Affiliate posts on social

→

💰

Onboarding

No-code Fuul landing

→

💎

Engagement

Borrowing/lending on Euler

→

⭐

Retention

Token incentives kick in

→

📢

Advocacy

User becomes affiliate

💡 Key Success Factors

📊 Attribution > Assumptions

Real-time tracking revealed creator-driven users had higher LTV

🎯 Quality > Quantity

55 high-performing affiliates beat mass recruitment

🌱 Sustainable Incentives

Token rewards tied to genuine usage created lasting engagement

⚡ Infrastructure Matters

Fuul enabled faster deployment and better results than building in-house

🚀 The Growth Strategy You Wish You Built First

Most protocols want growth. Few know how to structure it properly.

🌱

Sustainable TVL growth
without mercenary capital

📈

Improved user retention
through strategic incentives

👥

Thriving creator ecosystem
driving quality acquisition

📊

Clear attribution data
enabling smarter decisions

🚀 Ready to Build Your Growth Engine?

Fuul provides complete growth infrastructure for Web3 protocols

🧠 Big Brain Insights: What Protocols Can Learn

🎯 The Galaxy Brain Takeaways

Euler didn't just stumble into success - they executed a 200 IQ strategy that other protocols are still trying to understand 🧠

📈 The Chad vs Virgin Protocol Comparison

💀

Virgin Protocol Moves

🤡 Launches generic yield farms
📉 Attracts mercenary capital
🔥 Burns through treasury
📊 No attribution tracking
💸 Users exit when rewards end
😭 "Why is everyone leaving?"

💎

Chad Euler Strategy

🎯 Targets real users & creators
📈 Builds sustainable growth loops
🛡️ Anti-farming mechanisms
📊 Crystal clear attribution
💎 Users stick around long-term
🚀 "Number go up responsibly"

🎓 The Master Class Lessons

📊

Attribution > Vibes

Stop guessing where users come from. Real-time tracking reveals creator-driven users had 3x higher LTV

💎

Quality > Quantity

55 high-performing affiliates >>> 500 random shillers. Focus on creators who actually understand your protocol

🌱

Sustainable > Hype

Token rewards tied to genuine usage create lasting engagement, not pump-and-dump cycles

⚡

Build > Buy

Partnership with Fuul enabled faster deployment and better results than building in-house

🎯 The Anti-Pattern Playbook (What NOT to Do)

🤡

Don't: Generic Yield Farming

High APY without utility = mercenary capital waiting to exit

🔥

Don't: Ignore Attribution

Flying blind on user acquisition = wasted marketing spend

💸

Don't: Build Everything In-House

Reinventing wheels = slower time to market & higher costs

📉

Don't: Chase Vanity Metrics

TVL pumped by farmers ≠ sustainable protocol growth

🚀 The Copycat Framework

🎯

Step 1: Define Real Users

Who actually uses your protocol vs who farms it?

→

🛠️

Step 2: Build Attribution

Partner with Fuul or build tracking (hint: partner)

→

👥

Step 3: Find Quality Creators

Educate, don't just incentivize

→

💎

Step 4: Reward Stickiness

Time + volume weighting beats pure APY

→

📊

Step 5: Iterate & Optimize

Data-driven improvements beat gut feelings

💡 The Meta-Lesson: Ecosystem Thinking

Euler didn't just build a protocol - they built an ecosystem. Users become advocates, advocates become affiliates, affiliates bring more users. It's not a funnel, it's a growth loop that compounds over time.

🧠 Galaxy Brain Insight: The best growth strategies don't feel like marketing. They feel like value creation. Euler's programs don't just acquire users - they create genuine value for creators and active participants.

🧠 Ready to Execute Galaxy Brain Growth?

Stop being a virgin protocol. Start building like a chad.

⚡ The Fuul Power-Up: Why Building In-House is NGMI

💀 The In-House Development Graveyard

RIP to all the protocols that thought they could build attribution systems in their garage while competing with billion-dollar ecosystems 💀

🤡 Chad Fuul vs Virgin In-House Development

💀

Virgin In-House Development

😭 6+ months development time
💸 $200K+ in dev costs
🐛 Bugs everywhere
🔍 Zero fraud detection
📊 Basic tracking at best
⚙️ Maintenance nightmare
🤡 "We can build it ourselves"

⚡

Chad Fuul Power-Up

🚀 2 weeks to launch
💰 Fraction of the cost
🛡️ Battle-tested infrastructure
🕵️ AI-powered fraud detection
📈 Advanced attribution tracking
⚡ Zero maintenance required
🧠 "We focus on our core product"

🛠️ The Fuul Tech Stack (It's Actually Insane)

🔗

Multi-Chain Attribution

Track users across Ethereum, Polygon, Arbitrum, and more. Because DeFi is multi-chain, duh.

🕵️

AI Fraud Detection

Machine learning algorithms that spot bot farms and Sybil attacks before they drain your budget.

📊

Real-Time Analytics

Sub-minute data updates with conversion tracking that actually works. No more Excel hell.

⚡

Auto-Scaling Infrastructure

Handle 100 users or 100,000 users without breaking a sweat. Built for viral growth.

🎯 The Hidden Costs of Building In-House (Spoiler: It's Expensive AF)

9+ months

Time to market

(While competitors ship)

$50K/mo

Ongoing maintenance

(It never ends)

∞

Technical debt

(The gift that keeps giving)

🚀 The Fuul Advantage: Speed Run to Success

📞

Day 1: Book Demo

30-min call to understand your goals

→

⚙️

Week 1: Setup

Custom configuration for your protocol

→

🧪

Week 2: Testing

QA everything before launch

→

🚀

Week 3: Launch

Go live with full tracking

→

📈

Week 4+: Scale

Watch the numbers go up

💡 The Opportunity Cost Reality Check
                            ❌ Building In-House
                            🔧 Engineering team distracted from core product
⏰ 9+ months before seeing results
💸 Hundreds of thousands in dev costs
🐛 Bugs and edge cases you didn't think of
🔄 Constant maintenance and updates
😭 Competitors ship while you're still building

                        

                            ✅ Partnering with Fuul
                            🎯 Team focuses on what you do best
⚡ Live in 2-3 weeks
💰 Fraction of the cost
🛡️ Battle-tested, production-ready
🔄 Zero maintenance required
🚀 First mover advantage in your market

                        

🎉 Real Talk: What Fuul Actually Does

Stop thinking of Fuul as "just another tool." It's your growth operating system. Here's what you actually get:

🏗️ Complete Infrastructure

From tracking pixels to smart contracts, everything you need to run sophisticated growth programs

🧠 Strategic Guidance

Not just tools - you get expertise from teams who've scaled protocols from 0 to billions

🛡️ Risk Mitigation

Fraud detection, Sybil resistance, and compliance features that protect your treasury

⚡ Speed to Market

While competitors debate build vs buy, you're already capturing market share

⚡ Ready to Stop Being NGMI?

Join the protocols that chose to build smart, not hard.

Euler Growth Programs - Interactive Assessment

🚀

💰

📊

🎯

✨

💎

🧠

⚡

Euler Growth Programs

🌟 Where DeFi Meets Real Rewards (not your typical yield farm) 🌟

This interactive assessment showcases how Euler Finance built sustainable growth programs that actually work (shocking, we know 😱)

🚨 Meme Alert 🚨

POV: You're a protocol trying to grow sustainably in 2025 📈
Meanwhile other protocols: "Just launch a 69420% APY farm bro" 🤡

43% TVL Growth 📈

Real Attribution 🎯

No Ponzinomics 💎

📢

Product Announcement

Discover how Euler said "wen moon?" and actually delivered 🚀
• Two programs that don't rugpull
• Real incentives for real users
• No ponzinomics allowed

📊

Epic Success Case Study

How Euler went from "number go up" to "number REALLY go up" 📈
• 43% TVL growth (not fake)
• Creator economy that works
• Proof that sustainable ≠ boring

🧠

Big Brain Insights

What other protocols can learn from this galaxy brain move 🧠
• Attribution > vibes
• Quality > quantity
• Diamond hands > paper hands

⚡

The Fuul Power-Up

Why building in-house is for ngmi projects 💀
• Sybil resistance built-in
• No-code growth machine
• Makes line go up efficiently

📈 The Numbers Don't Lie

Other protocols: "We have 100,000% APY!" 🤡
Euler: "We have users who actually stay." 🧠
*Chad energy intensifies*

22%

Affiliates driving FTDs

*chef's kiss* 👌

73 days

User retention (vs 45)

Diamond hands confirmed 💎

$800K

DAO campaign result

This is the way 🚀

🎮 What You'll Experience

When protocols ask "How did you do it?"
🤷‍♂️ Just stop being ngmi 🤷‍♂️

🎯

Interactive Metrics

Click, hover, and watch numbers come to life with smooth animations

*Satisfying click noises not included*

📊

Visual Storytelling

Growth charts, flow diagrams, and data that tells a story

*Way cooler than Excel spreadsheets*

🔥

DeFi Memes & Culture

Chad vs Virgin comparisons, galaxy brain insights, and authentic Web3 vibes

*Maximum degen energy achieved*

When you find actual sustainable growth:

😱 → 🤯 → 💎 → 🚀

The emotional journey of every protocol founder

Ready to Dive Deep? 🏊‍♂️

Choose your adventure and explore how real growth happens in DeFi

Built with 💜 for the Head of Affiliates role at Fuul

Hiring Manager: "Can you show us your growth skills?"
Me: *gestures at this entire experience* 🎨✨

Big brain energy confirmed 🧠

✨ Interactive Design 🎯 Strategic Content 📊 Data-Driven Insights 🚀 Growth Expertise

📢 Euler Just Launched Two Programs That Actually Reward You

🎯 Real Incentives For Real Users (Not Your Typical Degen Farm)

We're talking about:

👥 Creators and builders who actually bring value (not just shills)
💰 Active users who borrow, lend, and diamond hand (not mercenary farmers)

Not hype. Not yield farming. Not ponzinomics. Just structured rewards that don't rug you 💎

Two Growth Engines, One Mission: Make Number Go Up (Sustainably) 🚀

🎯

Affiliate Program

For: Creators, Educators, DAOs & Builders

💵 Earn $50-$100 per qualified user

📱 Real-time tracking - no spreadsheets

🔗 Custom referral links

🛡️ Sybil-resistant & transparent

🚀

Token Incentive Program

For: Active Users, Lenders, Borrowers & LPs

📈 Volume + time rewards

⚡ On-chain automation - no admin

💎 Boosted assets: USDC, WETH, stETH

🎯 Anti-farming design

Creator Journey Flow (From Shiller to Baller) ✨

📝

Apply

Through Fuul Platform

→

🔗

Get Link

Custom Referral

→

📱

Share

Create Content

→

📊

Track

Real-time Analytics

→

💸

Get Paid

Automated Payouts

📊 Live Traction Metrics (These Numbers Don't Lie)

22%

First-time deposits via affiliates

12%

Referral conversion rate

55

Monthly active affiliates

🚀 Token Program Results (Number Go Up Confirmed)

+43%

TVL growth (boosted markets)

+23%

Borrow volume growth

73

Days retention (vs 45)

🛠️ Why Euler Chose Fuul (Plot Twist: Building In-House is for Masochists)

Because building attribution in-house is like trying to exit liquidity during a rug pull - painful and unnecessary! 😅

✅ On & off-chain tracking
Like having x-ray vision for your growth

🛡️ Sybil resistance built-in
Bye bye bot farms and fake users

⚡ Fast launch, minimal lift
Ship features, not technical debt

🎯 Operating system for growth
The Chad way to scale protocols

✅ Ready to Get Started?

Join the sustainable growth revolution!

📊 How Euler Achieved 43% TVL Growth

Executive Summary

🎯 The Challenge

Scale user acquisition without attracting mercenary capital

💡 The Solution

Dual programs on Fuul's infrastructure

🚀 The Results

43% TVL growth, 23% borrow increase, 62% retention improvement

🎯 The Challenge Euler Faced

❌

Problems They Had

📉 Limited acquisition channels
🔍 Attribution gaps
📊 Poor user retention
⚙️ Resource constraints

✅

Goals They Wanted

🌱 Sustainable growth
📈 Clear attribution
💎 Real user retention
⚡ Technical efficiency

📈 Results After 12 Months

TVL Growth Journey 🚀

Month 1

$67M

Month 6

$78M

Month 12

$96M

+43% Growth in Boosted Markets! 🎉

📊 All Key Metrics

22%

FTDs from affiliates

12%

Conversion rate

55

Active affiliates

+43%

TVL growth

+23%

Borrow volume

73

Retention days

🎉 Success Spotlight

"One DAO ran 2 Telegram campaigns with Fuul link"

$800K

Deposits Generated

4 weeks

Timeline

2,400%

ROI vs paid ads

🔄 The Growth Loop System

👁️

Awareness

Affiliate posts on social

→

💰

Onboarding

No-code Fuul landing

→

💎

Engagement

Borrowing/lending on Euler

→

⭐

Retention

Token incentives kick in

→

📢

Advocacy

User becomes affiliate

💡 Key Success Factors

📊 Attribution > Assumptions

Real-time tracking revealed creator-driven users had higher LTV

🎯 Quality > Quantity

55 high-performing affiliates beat mass recruitment

🌱 Sustainable Incentives

Token rewards tied to genuine usage created lasting engagement

⚡ Infrastructure Matters

Fuul enabled faster deployment and better results than building in-house

🚀 The Growth Strategy You Wish You Built First

Most protocols want growth. Few know how to structure it properly.

🌱

Sustainable TVL growth
without mercenary capital

📈

Improved user retention
through strategic incentives

👥

Thriving creator ecosystem
driving quality acquisition

📊

Clear attribution data
enabling smarter decisions

🚀 Ready to Build Your Growth Engine?

Fuul provides complete growth infrastructure for Web3 protocols