Concession Management Agreement Proposal
The Evans at Canal Shores - "The Shack" Operations
Structure: Management Services Agreement (Not Independent Operation)
Proposed Compensation Structure
Option 1: Performance-Based Commission Model
- Base Management Fee: $500/month (covers basic operational oversight)
- Sales Commission: 15-20% of gross sales revenue
- Benefits:
- Directly incentivizes sales growth
- Aligns your success with course profitability
- Provides predictable base income plus upside potential
Option 2: Tiered Commission Structure
- First $2,000/month: 25% commission
- $2,001-$4,000/month: 20% commission
- Above $4,000/month: 15% commission
- Benefits:
- Rewards early success and establishment of customer base
- Provides higher percentage on initial sales
- Encourages growth beyond baseline expectations
Option 3: Hybrid Salary + Commission
- Monthly Salary: $1,200 (split between Jim and Doug)
- Commission: 10% of gross sales above $3,000/month
- Benefits:
- Provides stable income regardless of weather/seasonality
- Still rewards performance above baseline
- Lower risk for operators
Operational Framework
Golf Course Responsibilities
- Licenses & Permits: Maintain health department and any required licenses
- Insurance: Primary liability coverage for concession operations
- Utilities: Provide electrical hookup and water access
- Cash Handling: Daily deposit procedures and POS system (if applicable)
- Inventory Procurement: Purchase all food and beverage inventory
- Equipment: Provide basic concession equipment (grill, coolers, etc.)
Management Team Responsibilities (Jim & Doug)
- Daily Operations: Open/close, food preparation, customer service
- Inventory Management: Track usage, request restocking, minimize waste
- Staff Coordination: Manage any additional seasonal help if needed
- Quality Control: Maintain food safety standards and customer satisfaction
- Sales Optimization: Suggest menu improvements and promotional opportunities
- Financial Reporting: Daily sales reports and monthly performance summary
Key Performance Incentives
Sales Targets & Bonuses
- Monthly Sales Goal: $3,500 (adjust based on season/weather)
- Quarterly Bonus: $500 for exceeding average monthly target by 15%
- End-of-Season Bonus: $1,000 for achieving overall seasonal goals
- Customer Satisfaction: Additional $250 bonus for maintaining positive feedback
Cost Management Incentives
- Waste Reduction: 2% bonus on food cost savings below 30% of sales
- Efficiency Improvements: One-time bonuses for operational improvements that reduce costs
Revenue Sharing Examples
Conservative Scenario ($2,500/month average)
- Option 1: $500 base + (15% × $2,500) = $875/month
- Option 2: (25% × $2,000) + (20% × $500) = $600/month
- Option 3: $1,200 salary + $0 commission = $1,200/month
Moderate Scenario ($4,000/month average)
- Option 1: $500 base + (15% × $4,000) = $1,100/month
- Option 2: (25% × $2,000) + (20% × $2,000) = $900/month
- Option 3: $1,200 salary + (10% × $1,000) = $1,300/month
Strong Scenario ($6,000/month average)
- Option 1: $500 base + (15% × $6,000) = $1,400/month
- Option 2: (25% × $2,000) + (20% × $2,000) + (15% × $2,000) = $1,200/month
- Option 3: $1,200 salary + (10% × $3,000) = $1,500/month
Legal & Financial Considerations
Employment Structure
- Independent Contractors: Issue 1099s for management services
- Employees: W-2 treatment with benefits consideration
- Recommendation: Consult with course attorney for optimal structure
Risk Management
- Equipment Damage: Establish replacement cost responsibilities
- Inventory Loss: Set reasonable shrinkage expectations (5-8%)
- Weather/Force Majeure: Adjust compensation during extended closures
Documentation Requirements
- Daily Sales Reports: Track all transactions
- Inventory Tracking: Monitor food costs and waste
- Customer Feedback: Document service quality metrics
- Financial Reconciliation: Monthly review of performance vs. targets
Seasonal Considerations
Peak Season Adjustments (May-September)
- Higher commission rates or bonuses during optimal weather
- Extended hours compensation for busy weekends
- Tournament/event premium rates
Off-Season Strategy (October-April)
- Reduced base compensation during closed periods
- Maintenance and prep work compensation
- Planning and menu development retainer
Success Metrics
Financial Performance
- Gross Sales Growth: Month-over-month and year-over-year
- Cost Management: Food cost percentage and waste reduction
- Customer Count: Average transactions per day
Operational Excellence
- Health Department Compliance: Zero violations
- Customer Satisfaction: Positive feedback scores
- Efficiency: Service speed and order accuracy
Recommended Starting Structure
For Remainder of 2025 Season:
- Base Fee: $400/month
- Commission: 18% of gross sales
- Performance Bonus: $300 for exceeding $3,000 monthly average
- Review Period: Monthly adjustments based on performance
For 2026 Full Season:
- Adjust compensation based on 2025 performance data
- Consider seasonal rate variations
- Implement full bonus structure
Next Steps
- Legal Review: Have course attorney review proposed structure
- Financial Modeling: Project seasonal sales estimates
- Contract Development: Formalize management agreement terms
- Insurance Verification: Confirm coverage for management operations
- Pilot Period: Start with 60-day trial to refine arrangement
This structure allows you to benefit from sales success while operating under the golf course's umbrella, ensuring compliance with park district regulations while creating a mutually beneficial partnership.