SHOPIFY STORE SETUP - HEALTHCARE APPAREL BUSINESS
PROJECT OVERVIEW
We need a complete Shopify store built for our healthcare scrubs business with both B2B bulk sales and B2C print-on-demand capabilities. This is a fast-growing startup serving healthcare professionals.
WHAT WE NEED BUILT
MAIN STORE REQUIREMENTS
✅ Professional Healthcare-Focused Design
- Clean, medical/healthcare theme
- Mobile-responsive (60%+ traffic will be mobile)
- Fast loading speeds
- Professional color scheme (blues, grays, whites)
✅ Product Structure Setup
- Bulk Packages: 40, 120, 320, 520, 800 piece scrub sets
- Style-First Navigation: Customers choose scrub style, then package size
- Pricing Tiers: Different pricing for V-neck vs Premium styles
- Size Options: Small to 2X standard, custom sizes available
✅ Print-On-Demand Integration
- Full integration with Printful or Printify
- Custom healthcare apparel: Lab coats, hoodies, accessories
- Personalization options: "Vital Professionals of Healthcare" etc.
- Automatic order fulfillment
PAYMENT & SHIPPING SETUP
✅ Payment Processing
- Stripe and PayPal integration
- Klarna and Afterpay (essential for our customers)
- B2B payment terms (Net 30 for qualified buyers)
✅ Shipping Configuration
- Commercial shipping rates (UPS/FedEx business accounts)
- LTL freight options for large orders (300+ pieces)
- Free shipping thresholds
- Multiple shipping zones (nationwide)
✅ Order Management
- B2B wholesale pricing (quantity discounts)
- Custom quote system for large orders
- Reorder functionality for repeat customers
TECHNICAL REQUIREMENTS
MUST-HAVE FEATURES
- SEO optimized (meta tags, structured data, sitemap)
- Google Analytics 4 integration
- Facebook Pixel setup
- Email capture (newsletter signup, abandoned cart)
- Customer accounts with order history
- Inventory management system
- Multi-location shipping addresses
INTEGRATIONS NEEDED
- Email marketing: Klaviyo or Mailchimp
- Reviews system: Judge.me or similar
- Live chat: Zendesk or Intercom
- Social media: Instagram, Facebook, TikTok feeds
PERFORMANCE REQUIREMENTS
- Page speed: 90+ on Google PageSpeed
- Mobile optimization: Perfect mobile experience
- SSL certificate and security setup
- Backup system configured
DESIGN SPECIFICATIONS
BRAND IDENTITY
- Target audience: Healthcare professionals (nurses, doctors, staff)
- Brand tone: Professional, trustworthy, premium quality
- Key messaging: "Premium Healthcare Apparel," "Professional Grade"
- Industry focus: Hospitals, clinics, schools, healthcare facilities
Page Structure Needed
- Homepage: Clear value proposition, featured products, testimonials
- Bulk Packages: Style selection → Package size → Checkout
- Print-on-Demand: Custom product configurator
- About Us: Company story, quality commitment
- Contact: B2B inquiry forms, customer service
- Blog: SEO content capability
Visual Elements
- Product images: Professional photography placeholders
- Icons: Healthcare-themed, medical symbols
- Testimonials: Customer review sections
- Trust badges: Security, quality certifications
DELIVERABLES REQUIRED
COMPLETED STORE
- ✅ Fully functional Shopify store
- ✅ All integrations working and tested
- ✅ Mobile and desktop optimization
- ✅ Payment processing active
- ✅ Shipping rates configured
DOCUMENTATION
- ✅ Admin training video (30+ minutes)
- ✅ Written manual for store management
- ✅ Product upload guide with templates
- ✅ Order processing walkthrough
POST-LAUNCH SUPPORT
- ✅ 2 weeks of bug fixes included
- ✅ 1 hour of training via screen share
- ✅ Optimization recommendations report
IDEAL FREELANCER PROFILE
REQUIRED EXPERIENCE
- Minimum 50 completed Shopify projects
- Healthcare/medical e-commerce experience preferred
- B2B and B2C store development
- Print-on-demand integration expertise
- Payment gateway setup experience
PORTFOLIO REQUIREMENTS
- Show similar healthcare/apparel stores
- B2B functionality examples
- Mobile-optimized designs
- Fast-loading, professional sites
Communication Requirements
- English fluency (native or professional level)
- Quick response time (within 4 hours during business hours)
- Regular progress updates (daily check-ins)
- Video call availability for training session
PROJECT TIMELINE
PHASE 1: SETUP (Days 1-5)
- Store structure and design
- Product categories and navigation
- Basic integrations
PHASE 2: FUNCTIONALITY (Days 6-10)
- Payment and shipping setup
- Print-on-demand integration
- Testing and optimization
PHASE 3: LAUNCH PREP (Days 11-14)
- Final testing and bug fixes
- Training materials creation
- Go-live preparation
TOTAL TIMELINE: 14 days maximum
BUDGET RANGE
$800 - $1,500 depending on experience and portfolio quality
TO APPLY, PLEASE INCLUDE:
REQUIRED INFORMATION
- Portfolio links: 3-5 similar Shopify stores you've built
- Healthcare experience: Any medical/healthcare e-commerce work
- Timeline confirmation: Can you complete in 14 days?
- Technical questions:
- How would you set up B2B wholesale pricing?
- Which print-on-demand app do you recommend and why?
- How would you configure LTL freight shipping options?
APPLICATION FORMAT
Subject: Healthcare Shopify Expert - [Your Years of Experience]
Message should include:
- Brief introduction and relevant experience
- 3-5 portfolio links with brief descriptions
- Answers to technical questions above
- Proposed timeline and milestones
- Any questions about the project
EVALUATION CRITERIA
PRIMARY FACTORS (50%)
- Portfolio quality: Professional, fast-loading healthcare/apparel stores
- Relevant experience: B2B functionality, print-on-demand, healthcare
- Communication: Clear, professional, understands requirements
SECONDARY FACTORS (30%)
- Reviews and ratings: 4.8+ stars with detailed positive feedback
- Completion rate: 95%+ project completion
- Response time: Quick, professional communication
BONUS POINTS (20%)
- Healthcare industry knowledge
- Previous bulk/wholesale e-commerce experience
- Video testimonials from previous clients
- Ongoing maintenance service offerings
RED FLAGS - DO NOT APPLY IF:
❌ Less than 25 completed Shopify projects
❌ No healthcare/medical e-commerce experience
❌ Cannot provide working portfolio links
❌ Cannot complete within 14 days
❌ Template-only responses
NEXT STEPS
Selected freelancers will be invited to a brief video call to discuss the project details and confirm technical approach.
Ready to build something amazing? We're excited to work with a true Shopify expert who understands healthcare businesses!
This is a real business with inventory arriving soon. We need a professional who can deliver quality work on time and help us launch successfully.