We Were Building for the Wrong Customer

TFF Tournament Reality Check

What happened:

• Organizer defaulted to manual when anything went wrong
• Golfers didn't adopt without clear incentives
• Payment friction killed adoption
• QR scanning bypassed for manual checking
• Real-time scoring failed - organizer did it manually anyway

The truth: Organizers will never risk their reputation on unproven tech during live events.

The Pivot

Before: Selling to Organizers ❌

Risk-averse customers who fall back to manual processes

Now: Building for Golfers ✅

Create something golfers demand, organizers follow

Bottom line: Stop pushing uphill. Build something golfers love.

New Mission

Target: Golfers who want their rounds to be more fun

Product: Scoring that's simple, fun, delightful

Strategy: Make it so good golfers pressure organizers to use it

2-Week MVP

Week 1: Make it work

• Score entry (big buttons, fast)
• Live leaderboard
• Group sharing (simple links)
• Mobile web only

Week 2: Make it shine

• Beautiful design
• Smooth animations
• Test with real golfers
• Fix what breaks

Scope: Casual groups only. Skip accounts, payments, offline, analytics.

Success = Golfers Choose Us

Week 1-2: Build it Week 3-6: Test with weekend groups, work outings, buddy rounds
Week 7-12: Scale what works

Key question: Do golfers finish their rounds on our platform?

Why Now

Golfers are ready for this. They share everything else - why not their scores?

Network effect: One person uses it → group sees live leaderboard → everyone wants in → they use it next time

Focus or Die

Build: Score entry + leaderboard
Don't build: Everything else

Test: Real golfers on real courses
Measure: Do they come back?

Mantra: Simple, fun, delightful

What We Need

• 2 weeks of total focus
• Daily check-ins
• Golf groups to test with
• Zero feature creep

Ship in 2 weeks or we missed our moment.