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Mid-Year 1-3-5 Digital Marketing Reset

Your Assignment for This Week

🎯 Your Mission

Create a focused, AI-assisted 1-3-5 plan for your digital marketing that will drive real results in the second half of 2025. Stop spreading yourself thin and start building mastery in what actually works.

📋 This Week's Assignment

Step 1: Quick Self-Assessment

Pick your strongest platform by answering ONE key question: "What digital marketing activity gets me the best response from my marketplace?"

If you're unsure, look at your phone/computer right now:

  • Where do people actually engage with your content?
  • Where do you get the most comments/DMs?
  • What platform feels most natural to you?

Step 2: Skip the Folder - Go Direct to AI

Open Gemini (recommended for real estate) and use these exact prompts:

Prompt 1: "I'm a real estate agent. Explain the 1-3-5 goal setting format with a real estate example."

Prompt 2: "Create a 1-3-5 digital marketing plan for me. My strongest platform is [INSERT YOUR PLATFORM]. My main goal is to generate more qualified leads in the second half of 2025."

Prompt 3: "Great level one draft. Now create a level two draft and explain the improvements."

Prompt 4: "Make this more specific with exact numbers and activities I can track weekly."

Step 3: Print and Execute

  • Copy/paste the final version
  • Print it out
  • Post it where you'll see it daily
  • Screenshot and share in group chat

🔍 The Marketing Audit Component

Your Quick Reality Check

Instead of a complex spreadsheet, ask yourself:

  • "What am I doing that gets ZERO leads?" (Stop doing that)
  • "What worked once but I quit doing?" (Restart that)
  • "Where do I get activity but no conversion?" (Fix that)

Open your phone right now and scroll through your last 30 posts. Count:

  • How many were about YOU being a rockstar agent vs. random content
  • How many had a clear call-to-action
  • How many actually asked for business

The Problem: You're not asking. Remember: "Ask and you shall receive."

🎯 The "Mastery vs. Trying" Reality Check

Choose Your Lane

Remember: Agents who went to mastery level (18+ months of consistent execution) on ONE platform averaged $250K in GCI. Those who "tried everything" saw minimal results.

The Early Adopter Advantage

  • YouTube opportunity: 2020-2022 (now saturated)
  • Google Business Profile: 2018-2021 (now competitive)
  • What's the next trend you'll master while others are still "trying"?

Success Formula:

  1. Pick ONE primary platform
  2. Choose ONE content series/niche
  3. Create ONE consistent format
  4. Execute for 18+ months
  5. Track and optimize relentlessly

📚 Resources for Deeper Dive

1-3-5 Framework Examples:

AI Prompting Shortcuts:

  • Gemini Workspace: Hit "@" symbol to access Google Tasks, Calendar, Gmail, Docs directly
  • Magic Prompt: "Great level one draft. Now create level two and explain improvements" (works for any content)
  • Quick Research: Ask AI to search current trends for your platform choice

Current Content Winners:

  • Reaction Videos: Responding to real estate news/headlines (crushing on Instagram)
  • Market Update Series: Same format, consistent schedule (algorithms love series)
  • Broker Caravan Content: Behind-the-scenes of agent life (high engagement)

Marketing Audit Template:

⚡ This Week's Simple Execution

Day 1: Pick your platform and run the AI prompts Day 2: Print and post your 1-3-5 plan
Day 3: Do the quick audit (scroll your phone) Day 4: Choose ONE thing to stop, ONE thing to restart Day 5: Execute your first piece of content with your new focus

🔥 Coach Patrick's Power Prompts

For Any Content: "Create a level one draft of [content type]. Now create a level two draft and explain the improvements."

For Quick Analysis: "I post content but get no leads. What am I missing?"

For Series Ideas: "Give me 10 content series ideas for real estate agents in [your market] that I can do weekly."

📞 Questions? Stuck?

Remember: The goal isn't perfection - it's clarity and commitment. Your 1-3-5 plan should feel inspiring, focusing, and instructional without being an overwhelming task list.

Group Support: Share your progress, wins, and challenges in our group chat. We're all figuring this out together.

Next Week: We'll review everyone's plans and help troubleshoot any issues or missed opportunities.

🎯 Bottom Line

By the end of this week, you should have:

  1. ✅ A clear, printed 1-3-5 digital marketing plan
  2. ✅ One primary platform/strategy you're committing to master
  3. ✅ A realistic marketing audit showing what's actually working
  4. ✅ Clarity on what to stop doing and what to double down on

Remember: "Do what others are unwilling to do for 5 years, and you will be able to do and have what others can't for the rest of your life." - Mike Ferry

Let's make the second half of 2025 your breakthrough period. No more "trying" - time for mastery.

Need additional support? Reach out to Coach Patrick directly or bring questions to our next group session.

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    Mid-Year 1-3-5 Digital Marketing Reset Training | Claude