When a customer shows interest in our product or service, there's a journey of beliefs we want them to let go of, and beliefs we want them to adopt - especially when we're selling life changes, solutions that will significantly impact their reality.
Sales calls are difficult, exhausting, and lengthy when the customer doesn't arrive with the right beliefs. Or worse - the customer doesn't even want to come to the sales call at all.
Once we've taken the customer through a profiling process with AI, we can create personalized follow-ups via WhatsApp that provide value based on their responses, but aligned with the beliefs and worldview we want to convey to them.
The customer "ripens" passively - receives personal value after going through AI diagnosis. No pressure - they don't feel pressured. High open rates because it's WhatsApp (90%+), instead of praying the customer will open the email or accidentally see our content. Instead of the customer "ripening" over months or years, trying other solutions, getting lost until they return (if at all), we can take them through a focused journey in a short time (between 1 hour - 21 days).
Things happening outside the customer that create a need for change, attention, or adaptation to the situation: for example - economic, political, social, technological changes that create a new reality.
Emphasize the disadvantages and costs of not recognizing or internalizing external changes, and on the other hand, the benefits of internalizing and understanding the changes.
Address personal feelings, internal dialogue, and emotions living within the customer that make them want change - a feeling that something isn't right, something is missing, a gap between what is and what's desired. Reference the customer's personal and emotional experience with the costs of ignoring the internal voice alongside the benefits of addressing the desire for a better reality.
The methods and tactics for dealing with or improving the situation no longer provide the answer, and connect this to the customer's personal experience when they tried or examined those same methods and tactics. Here we help the customer understand why the things they were told or told themselves about "what's needed" no longer meet reality, and we prove this through their experience or external data.
Here we help the customer understand that contrary to what part of them thinks - in practice, they have exactly what's needed and the required conditions to experience the desired change.
It's important to explain why, prove to the customer that their data is indeed suitable, and redefine criteria for experiencing the change or success the customer craves.
Important - The explanation must be credible and logical. The customer needs to feel and understand that it's not "suitable for everyone" even if you think it's suitable for everyone. The customer needs to understand why it's "suitable for them!"
Here we expose the customer to new tools and possible changes that open new opportunities. For example: market changes, social, technological, economic changes, etc.
Note - In belief #1 we defined what external constraints require change. In belief #5 - we'll define what opportunities were created to experience change.
For example - AI can be both a constraint that forces me to make changes, but also an opportunity to make change.
Here we help the customer understand why now is a good time for change. Not later and not tomorrow, but now. Explain what in their reality and externally creates exactly the worthiness to go through the change now - why is now easier than in the past?
Important to be credible and not use aggressive tactics without basis. Reflecting the cost of staying in place - yes. Threats and fear tactics - no. Describing opportunities - yes. Inflated promises - no.
Here we clear limiting beliefs the customer has about themselves, and certain characteristics they think prevent them from experiencing the change.
What actually needs to happen in practice. What is the process, method, or path to creating the desired change.
Or in what cases the customer needs external help and why specifically from your business.
Here we connect data, stories, and facts that create proof that we're suitable to help the customer, but simultaneously clear negative beliefs of skepticism and distrust and address them!
In other words - Why do I need help? And why specifically from you?
Here we show the customer the possible reality to be in after a certain time.
How it looks, how it feels, what happens externally - objective metrics, what happens internally in the feeling and experience of the customer's reality.
In every belief, we want to establish the following:
Want to talk? 0544822905 / Arik Tsur