Email Marketing Flow Competitive Research

Why?

Analyze competitor email marketing strategies and user engagement flows to identify best practices for abandoned cart recovery, post-purchase communication, and user retention that can be implemented in our own email marketing campaigns.

What?

Conduct comprehensive email marketing flow research across 9 competitor websites using 18 email accounts (2 per website):

Target Websites:

• https://www.zippia.com/
• https://www.sonara.ai/
• https://www.flexjobs.com/
• https://get.intch.org
• https://jobhire.ai/
• https://remotejobsfinder.co
• https://remotejobs.io
• http://jobleads.com
• https://jobright.ai

Research Methodology:

• Email 1 (Abandoned Flow): Sign up, enter checkout/funnel, exit without purchasing to capture abandonment email sequences
• Email 2 (Purchase Flow): Sign up, complete full purchase journey to capture post-purchase email sequences

Deliverables:

• Miro board documenting all email flows with screenshots
• Google Sheets with login credentials for all 18 accounts
• Analysis of email marketing patterns and best practices
• Use Proton email addresses for account creation

Acceptance Criteria:

• 18 Proton email accounts created (2 per website)
• All login credentials documented in Google Sheets with website mapping
• Abandoned cart/funnel flows captured for all 9 websites using first email
• Post-purchase flows captured for all 9 websites using second email
• Screenshots of all email sequences collected and organized
• Miro board created with comprehensive flow documentation for each brand
• Email timing analysis completed (frequency, triggers, sequence length)
• Email content analysis completed (subject lines, copy, CTAs, design)
• Best practices summary created identifying top-performing patterns
• All email accounts remain accessible for ongoing monitoring
• Research covers minimum 2-week period to capture full email sequences